PROJECT 05
Z. CIOCCOLATO
Z. Cioccolato Visual Campaign
EVERY LAYER
TELLS A STORY
COURSE
Visual Thinking
DELIVERABLES
Booklet
Website
TARGET AUDIENCE
Tourists
Dessert Lovers
PROJECT 05
Z. CIOCCOLATO
Z. Cioccolato Visual Campaign
EVERY LAYER
TELLS A STORY
COURSE
Visual Thinking
DELIVERABLES
Booklet
Website
TARGET AUDIENCE
Tourists
Dessert Lovers
PROJECT 05
Z. CIOCCOLATO
Z. Cioccolato Visual Campaign
EVERY LAYER
TELLS A STORY
COURSE
Visual Thinking
DELIVERABLES
Booklet
Website
TARGET AUDIENCE
Tourists
Dessert Lovers
PROJECT 05
Z. CIOCCOLATO
Z. Cioccolato Visual Campaign
EVERY LAYER
TELLS A STORY
COURSE
Visual Thinking
DELIVERABLES
Booklet
Website
TARGET AUDIENCE
Tourists
Dessert Lovers
Dessert is more than sweetness, it is
a vessel of memory and timeless craft. Each delicate layer carries a story of flavor and feeling, connecting people through meaningful shared moments of joy. Through dessert, we savor not only taste but the culture, history, and invisible emotions that beautifully bring us closer together.
Project Five – Z. Cioccolato
OBJECTIVE
Rebranding Z. Cioccolato to craft a visual identity that captures the layered storytelling within its signature desserts. The goal is to translate the brand’s artisanal charm and local heritage into a cohesive visual language across print, digital, and environmental touchpoints, celebrating sweetness as a cultural narrative.
APPROACH
The design builds upon layered compositions, playful yet refined typography, and a warm, indulgent color palette inspired by the textures of fudge and handcrafted confections. Deliverables include a printed booklet, promotional posters, a website, and supporting brand assets, all unified under one compelling storytelling framework.
