PROJECT 05
Z. CIOCCOLATO
Z. Cioccolato Visual Campaign
EVERY LAYER
TELLS A STORY
COURSE
Visual Thinking
DELIVERABLES
Booklet
Website
TARGET AUDIENCE
Tourists
Dessert Lovers
PROJECT 05
Z. CIOCCOLATO
Z. Cioccolato Visual Campaign
EVERY LAYER
TELLS A STORY
COURSE
Visual Thinking
DELIVERABLES
Booklet
Website
TARGET AUDIENCE
Tourists
Dessert Lovers
PROJECT 05
Z. CIOCCOLATO
Z. Cioccolato Visual Campaign
EVERY LAYER
TELLS A STORY
COURSE
Visual Thinking
DELIVERABLES
Booklet
Website
TARGET AUDIENCE
Tourists
Dessert Lovers
PROJECT 06
NEUE HAAS GROTESK
Typeface Specimen
EVERY LETTER
TELLS A STORY
COURSE
Type Composition
DELIVERABLES
Booklet
Poster
TARGET AUDIENCE
Designers
Typographers
Students
Creatives
Type is more than form; it is a voice shaped by rhythm and history. This booklet, together with the poster
I carefully designed, explores Neue Haas Grotesk by highlighting its precision, neutrality, and enduring design, showing how typography, through structure and clarity, then becomes a quiet storyteller.
Project Six – Typeface Specimen
OBJECTIVE
To present Neue Haas Grotesk as more than a typeface,as a storytelling system.The goal is to highlight its historical roots, modern utility, and design clarity through thoughtful editorial structure and typographic composition.
APPROACH
The design emphasizes hierarchy, modular grid systems, and precise spacing to echo the typeface’s clean, modernist essence. The booklet integrates typographic specimens, visual research, and structured layouts to build a cohesive and elegant visual narrative.
